Privacy Policy

Owned and operated by Fresh Direction Ltd Last updated: June 2026

Fresh Direction Ltd (“we”, “us”, “our”) operates the website carbontool.eco. We are committed to protecting your privacy and handling your personal data in a transparent, secure, and lawful way.

This Privacy Policy explains what personal data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR).

1. Who We Are

Fresh Direction Ltd Registered in England & Wales 15399121 Registered address: 4 Lansdowne Road, Epsom, KT19 9QL Email: info@carbontool.eco

We are the data controller for all personal data collected through carbontool.eco.

2. What Personal Data We Collect

We may collect and process the following information:

Information you provide directly

Name

Email address

Phone number

Company name

Any information submitted through contact forms or enquiries

Information collected automatically

IP address

Browser type and version

Device information

Pages visited and time spent on the site

Cookies and tracking data (see Section 7)

Carbon data submissions

If you use our carbon measurement tools, we may collect:

Business activity data

Energy usage

Travel and logistics information

Other operational data required to calculate emissions

This information is used solely to provide carbon reporting and insights.

3. How We Use Your Data

We use your personal data to:

Respond to enquiries and provide customer support

Deliver carbon measurement and reporting services

Improve our website and user experience

Send updates, insights, or marketing communications (only with your consent)

Maintain security and prevent misuse of our services

Comply with legal or regulatory obligations

We do not sell your data to third parties.

4. Legal Basis for Processing

We process your data under the following lawful bases:

Contract – to provide services you request

Consent – for marketing communications

Legitimate interests – to improve our services and website

Legal obligation – where required by law

5. How We Store and Protect Your Data

We take data security seriously. Your information is stored securely using industry‑standard technical and organisational measures, including:

Encrypted data transmission (HTTPS)

Secure servers and access controls

Regular security reviews

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy.

6. Sharing Your Data

We may share your data with:

Trusted service providers (e.g., hosting, analytics, email platforms)

Professional advisers (e.g., legal or accounting)

Authorities where legally required

All third‑party providers are vetted and comply with UK GDPR.

We do not share carbon measurement data with any third party unless you explicitly request it.

7. Cookies and Tracking Technologies

carbontool.eco uses cookies to:

Improve website performance

Analyse visitor behaviour

Enhance user experience

You can control or disable cookies through your browser settings.

A full Cookie Policy can be added if you want one.

8. Your Rights Under UK GDPR

You have the right to:

Access your personal data

Correct inaccurate information

Request deletion (“right to be forgotten”)

Restrict or object to processing

Request data portability

Withdraw consent at any time

To exercise your rights, contact us at: [Add contact email]

9. Links to Other Websites

Our website may contain links to external sites. We are not responsible for the privacy practices of those websites.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Email: info@carbontool.eco Address: 4 Lansdowne Road, Epsom, KT19 9QL